Work Portfolio
my Work Examples
Disney Celebrations & Events Email Newsletter
Marketing Strategy Intern, Disney Meetings & Events
Developed a brand-new quarterly newsletter to target the affluent event planning market, including designing the creative, working with an external agency to develop the HTML, and ultimately deploying the email to a prospect list, resulting in 39% open rate and 2.4% click-through rate. (May 2019)
Disney Meetings & Events Social Media & Blog
Marketing Strategy Intern, Disney Meetings & Events
Created and executed social media editorial calendars for Disney Meetings & Events. Spearheaded the development of multiple content series such as the Dream Disney Event series. Wrote and published blog posts for Disney Meetings & Events website on a monthly basis. (January 2019 - June 2019)
Re-Imagined Dream Disney Event Social Media Content Series
Global Meetings Industry Social Media Campaign
Spearheaded a re-imagined content series, Dream Disney Event, to showcase engaging content and utilize Facebook live poll feature, increasing impressions 3x and engagement 2x compared to the original content design.
Celebrated an industry advocacy day with a strategically structured social media campaign across platforms, receiving combined 1.1M impressions and 33K engagements/reactions across paid and organic content.
IATA AGM Sales Pitch Presentation
Marketing Strategy Intern, Disney Meetings & Events
Supported Disney Meetings & Events sales team in creating a custom sales presentation and leave-behind collateral for the International Air Transport Association site visit at Disney’s Yacht & Beach Club for IATA’s annual general meeting, representing 2,543 room nights and significant revenue for FY21.
Disney Floral & Gifts Rebrand pitch
Marketing Strategy Intern, Disney Meetings & Events
At Disney Meetings & Events, the Floral & Gifts department is a key partner in event execution. With little to no marketing support, this department had endless room for growth. This deck supported our pitch to gain additional marketing funds to enhance the Disney Floral & Gifts brand. (February 2019)
Disney Meetings & Events Affluent Sales Deck
Marketing Strategy Intern, Disney Meetings & Events
Targeting the affluent market and affluent event planners, this deck serves as a sales tool to introduce the immersive event concepts and endless possibilities when one hosts a meeting or event with Disney. (March 2019)
Wunderman Next Intern Advertising Campaign
Client Services Intern, Wunderman Seattle
Developed an advertising campaign to attract the next generation of intern talent to Wunderman’s 36 North America offices. Conducted market research and developed creative concepts for strategically planned media buys. (August 2018)
Disney College Program Spotlight Articles
Marketing Major, University of Arizona ('18 BSBA)
Featured in The University of Arizona Eller College of Management's Dream Job Spotlight series and the quarterly Eller Progress Magazine to discuss my experience accepting a position in the Disney College Program. (March 2018)
Affinity Eye Care Website Redesign & Branding Guidelines
Marketing Intern, Affinity Eye Care
Managed a website redesign to create a user-friendly, mobile-responsive site with improved SEO resulting in 32% traffic increase. (April 2018)
Created a brand style guide to aid in the development of consistent digital branding and print marketing collateral. (April 2018)
Master Builders Association
Marketing and PR
Marketing and Event Planning Intern, Master Builders Association
A Summary of my internship experience in marketing, public relations, and event planning in a B2B market for a renowned home builder and craftsman association. (August 2017)
Scratch card campaign to promote the launch of an event and meeting space program. (July 2017)
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Affinity Eye Care Website Redesign & Branding Guidelines
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Pepper Viner Marketing Pitch Presentation
Pepper Viner Marketing Campaign Pitch
Marketing Major, University of Arizona ('18 BSBA)
Pitched a 1-year marketing campaign for a local Tucson home builder looking to attract the millennial market. (November 2017)
